Hawke's Bay Food & Beverage Sector

Hawke’s Bay may once have been branded as the ‘Fruit Bowl of New Zealand’, with our hot dry summers and fertile soil nurturing a huge and diverse horticulture sector in our region, but these days there’s certainly a lot more to our food and beverage industry than fruit.

We’re proud of that heritage, and the culture of innovation that has attracted great talent and created so many world-leading businesses right here in the Bay.

Our role is to support businesses on their journey from start-up through to scale up and beyond.  We work closely with all of the agencies and networks that are here to support business, with a focus on strategic regional projects and business development and growth. 

We support industry clients by creating opportunities to network, inform and educate, and we’re here to help your business to grow.  We can put you in touch with people who can help with capability building, technology, processing availability, research and development and business advice.

We manage food and beverage projects of benefit to the entire region and encourage strategic collaboration between businesses.

If you would like some support developing your food & beverage business or your new idea, or if you’d like information on whether Hawke's Bay is right base for your business, please click here to email Nicky.

The Hawke's Bay Sprains and Strains Surveillance, Management and Prevention Programme

A need exists for a change to current approaches concerning sprains and strains prevention, whilst managing and preventing this significant and persistent injury problem in New Zealand workplaces more effectively.

The Hawke's Bay Sprains and Strains Surveillance, Management and Prevention Programme is a research partnership between Massey University and the Hastings Health Centre aimed at estimating the extent of sprains and strains injuries in the Hawke's Bay region and assessing workplaces to identify where there are opportunities of designing out the cause of these injuries. The three-year project is funded by the ACC.

Designing out hazards is one of the most effective means of preventing occupational injuries and illnesses and Prevention through Design (PtD) is a systems-based framework that focusses on eliminating the hazard/risk at source.

Working together: Our project aims to build partnerships with regional employers, supporting them to identify primary causes of injury amongst their workforce, whilst also supporting to combat their occurrence through the design and implementation of preventative methods. ​​​​​​​

Contact details: Associate Professor Ian Laird, Associate Professor in Occupational Health and Safety, School of Health Sciences, College of Health - Massey University, DDI: +64 6 951 7914.​​​​​​