Lost for Words?

Writing tips for social media and beyond...

Do you have great imagery to post online but can’t find the words to complete the post?

Or perhaps you’re posting regularly and no one is stopping by to chat?

​​​​​​​In this informal, 2 hour interactive session, you’ll learn how to easily brainstorm, develop and write interesting social media captions that communicate key messages, start conversations and encourage action from your online audience.

When: Tuesday 18 October 2022

Time: 9.30am to 11.30am (registration from 9.15am)

Where: Hawke's Bay Business Hub Ahuriri, 36 Bridge Street, Ahuriri

Registration: $45 +GST for Hub Club Members or $50 +GST for GA

What we will cover

  • How to develop a tone of voice and writing style before ‘creating a new post’ 
  • Simple ways to brainstorm and develop interesting written content ideas 
  • How to write captions that start conversations and encourage action without sounding like a salesman   
  • A straightforward writing formula to follow every time you post 
  • Effective ways to create a great reader experience online 
  • How to get the most of written content – Extending posts into website blogs and marketing emails

Who should attend

Business owners, marketers and creatives posting on social media who: 

  • Are lost for words 
  • Need to sell but don’t want to sound like a salesman  
  • Want to have more conversations with their audience  
  • Are posting cliche quotes from the internet as captions 


​​​​​​​Lara Hornby, Written by Lara

Writer & social media creative consultant 

With a passion for word wizardry and creative marketing, I have spent the last three years writing social media copy for brands who don’t want to sound ordinary and helping businesses to show up online in strategic and memorable ways.

Lost for Words? Writing tips for social media and beyond takes place on Tuesday 18 October at 9.30am. Registration for this session is $45 +GST for Hub Club Members / $50 +GST for General Admission.

​​​Click here to become a Hub Club member!