Fundamentals of a Digital Marketing Strategy

Today's world is a digital one, with nearly half of the global population online. And it’s likely your business needs to be online too!

Whether you have little or no presence online or are more established but lack confidence in the digital space, this workshop will cover the fundamentals of a digital marketing strategy that every business owner should know. 

When: Tuesday 6 December

Time: 9.30am - 11.30am (Registration from 9.15am)

Where: Hawke's Bay Business Hub Ahuriri - 36 Bridge Street, Ahuriri, Napier

You’ll learn how to reach more people, build your brand online and track your progress. 

You’ll also get an overview of the basic digital media essentials you should have in place and how to create a strategy that will work for your business.

Let’s explore how you can make the most of online opportunities and make your online marketing goals a reality.  

What we will cover

  • What is digital marketing and why do I need it
  • Setting up the basics
  • Identify your goals and the digital marketing tools you'll need to meet your goals
  • Creating a digital marketing plan
  • Examples of effective digital marketing activities and tactics
  • How to know if your digital marketing activity is working for you from start-up to established business trying to get up to speed with the digital world.

Do you want to feel confident in the next steps of your digital marketing activity? If you are a business owner or marketer, from a start-up business to an established business, and are trying to get up to speed with the digital world - we are here to help.


Steph Patton, Steph Patton Marketing & Social

Steph is a digital marketing, social media strategist and content creator providing services and advice for businesses across NZ. She has over 15 years of experience in advertising, design and digital agencies working in account management and strategy with a love of creative and design.

A minimum of 10 people are required for this workshop to go ahead.

Simplifying your Digital Marketing Strategy takes place on Tuesday 6 December at 9.30am. Registration is $45 +GST for Hub Club Members or $50 +GST for General Admission.

To become a Hub Club member click here